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Truth, Lies and Advertising : The Art of Account Planning |
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Flash |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Major NCI Report Concludes Tobacco Marketing Causes Kids to Smoke, Underscores Need for U.S. Senate to Pass FDA ... (PR Newswire via Yahoo! News)
The following is a statement from William V. Corr, Executive Director, Campaign for Tobacco-Free Kids:
Read more...Tesco rapped for misleading ads (Guardian Unlimited)
Business & money: ASA rules that campaign that aimed to prove that rivals were more expensive was misleading
Read more...Art Buyers Share Their Favorite Print And Online Sources (PDNonline)
Photographers seeking to make the leap from editorial work to advertising know how important it is to get their work seen by prominent art buyers. The question is, how to do that most effectively? In other words, where do art buyers go to see new photographers’ work?
Read more...Major Government Report Concludes That Tobacco Marketing and Smoking in Movies Promote Youth Smoking (PR Newswire via Yahoo! News)
NCI Report Recommends Strategies to Win the War Against Nation's Leading Cause of Preventable Death
Read more...The Faith Column (The New Statesman)
If this persecution is so severe, why is it so rarely in the news and why isn’t more being done about it? Last month, I sat down with a journalist in a Taipei pub. ‘The media have a blackout on Falun Gong’, he said. ‘You mean Chinese or Western media’? I asked. ‘Both’.
Read more...E-zine publisher to speak at advertising luncheon (The Victoria Advocate)
“The Red Lotus” publisher Kathryn Weber will speak at the American Advertising Federation – Victoria’s August luncheon.
Read more...Oneworld to encourage tourism to Peru (Mad.co.uk)
Airline alliance Oneworld is putting its weight behind a campaign to attract visitors to Peru. Oneworld, which includes British Airways, American Airlines and Cathay Pacific, is joining up with the Peruvian tourist board PromPeru.
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