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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $32.71 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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Online Political Sites Pushing Boundaries of Campaign Law (CQPolitics.com via Yahoo! News)
The 2008 election cycle has seen a dramatic expansion in the use of the Internet to engage people in the political process. But with the rapid growth of online political advocacy have come unforeseen issues about how to police campaign-related activities on the Web, forcing regulators to address questions never anticipated by campaign finance law.
Read more...UK Advertising Regulator Upholds Complaint Against Apple's iPhone (Cellular-News.com)
The UK's Advertising Standards Authority, an industry body has upheld a complaint against O2/Apple regarding the company's joint advertising campaign for the ubiquitous iPhone.
Read more...Apple misled iPhone users over internet capability (Independent)
The iPhone, the latest must-have gadget from Apple, fails to give users complete access to the internet, the Advertising Standards Authority (ASA) rules today.
Read more...Major League Baseball Is Blogging Its Way Through the Playoffs (New York Times)
Baseball?s playoff advertising push gets under way Thursday, when the first spots of the league?s largest ever campaign are broadcast.
Read more...Sara Lee launching 'High School Musical 3' bread campaign (Daily Herald)
Sara Lee Fresh Bakery is launching an extensive marketing campaign to unite fans of Disney's "High School Musical 3: Senior Year" with Sara Lee Soft & Smooth bread products.
Read more...Apple misled Iphone buyers (The Inquirer)
APPLE'S IPHONE adverts economised with the truth about its Internet capabilities, the UK Advertising Standards Authority (ASA) ruled today.
Read more...Apple rapped for misleading iPhone ad (Mad.co.uk)
Apple has been slammed by the Advertising Standards Authority for making a misleading claim about the iPhone in a TV campaign. The ad, created by TBWA\London, shows the phone in a person’s hand as the user navigates through various websites.
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