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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $32.71 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $14.95 (New) $17.09 (Used) |
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Chrysler Crunch Hits the Viper - BusinessWeek
It's possible. Chrysler Chairman and CEO Robert Nardelli said Aug. 27 that the company has enlisted investment banking firm Lazard Freres to explore strategic options for the Dodge Viper, Chrysler's iconic 600-horsepower sports car. Chrysler needs to ...
Read more...Plus: Obama's failed fight-back - Slate
Effective day for Dems. 1) Bill Clinton outlined a simple, substantive framework for the election. As James Taranto noted, he built a stronger case for Obama than Hillary did--an inversion of how the two Clintons are said to actually feel about the ...
Read more...PSPs replace paper for lager-fuelled ad agency - Techradar.com
The paperless office moves a step further towards, well, we're not sure what final destination, as 50 Stella Artois-branded PlayStation PSPs have done the hard work for an advertising campaign. Australian ad agency Rivet Australia used the branded ...
Read more...What Bush Taught McCain - Time
Illustration by Stephen Kroninger for TIME McCain: Alex Wong / Getty Bush: J. Scott Applewhite / AP Most people don't care about the consultants a candidate hires — very few handlers achieve the celebrity status of a Karl Rove or a James Carville ...
Read more...Utah bids farewell to Olympic welcome signs - Forbes
Utah will soon say goodbye to welcome signs that for a decade have promoted the state as the home of the 2002 Winter Olympics. Workers will begin replacing the signs found at entrances to the state Wednesday with new ones that feature a variety of ...
Read more...Plouffe Whistles Plus: Obama's failed fight-back - Slate
On the record Time coffee featuring Obama campaign manager David Plouffe: Plouffe argued for paying less attention to the ups and downs of the polls because a) Obama would beat McCain on turnout and b) swing voters would probably break one way or ...
Read more...Warner's keynote speech to carry a bipartisan tone even if rabid ... - Minneapolis Star Tribune
RICHMOND, Va. - Former Gov. Mark Warner plans to offer a lesson in Virginia-style bipartisanship to thousands of hardcore Democrats in his convention keynote speech Tuesday night. "There may be parts of the speech that aren't going to get a lot of ...
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