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Truth, Lies and Advertising : The Art of Account Planning |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Microsoft hires Seinfeld for ads (ZDNet Australia)
Microsoft is to pay comedian Jerry Seinfeld US$10 million (AU$11.47 million) to star in an advertising campaign for its Windows Vista operating system.
Read more...Seinfeld to boost Windows for Microsoft (The West Australian)
Microsoft is to pay comedian Jerry Seinfeld $US10 million ($A11.47 million) to star in an advertising campaign for its Windows Vista operating system.
Read more...News (2286) (ZDNet Australia)
An Alabama woman has filed a class-action lawsuit against Apple in the US, claiming the iPhone 3G's speeds were slower than advertised. Microsoft is to pay comedian Jerry Seinfeld US$10 million (AU$11.47 million) to star in an advertising campaign for its Windows Vista operating system.
Read more...Microsoft calls on Seinfeld to boost Windows (EARTHtimes.org)
San Francisco - Microsoft is to pay comedian Jerry Seinfeld 10 million dollars to star in a 300-million-dollar advertising campaign for its Windows Vista operating system. The campaign, which is one of the largest ever undertaken by the software gian...
Read more...Seinfeld to host the Microsoft Makeover (ZDNet)
Finally, Microsoft is responding to the long-running "Mac vs PC" advertising campaign and they're tapping Jerry Seinfeld to be the pitchman. According to the Wall Street Journal, Microsoft's $300 million campaign is kicking off with a $10 million bit with Seinfeld. It's too early to say whether...
Read more...'Harry And Louise' Advertisements Return, Advocate For Health Care Reform (Medical News Today)
Several consumer advocacy and business groups on Tuesday at the National Press Club in Washington, D.C., plan to announce a multimillion-dollar national television advertising campaign that will feature "Harry and Louise" and seek to promote health care in the presidential election, the Detroit Free Press reports.
Read more...Walls Without Windows (Microsoft Watch)
News Analysis. Microsoft is about to unleash its $300 million Vista marketing campaign. Can negative perceptions be changed?
Read more...