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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Advertising Campaign Planning |
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Fundamentals of Media Effects |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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New ad campaign for Gordon's (Publican)
Diageo is launching a £3.5m marketing campaign for Gordon’s gin, extending the brand’s partnership with Gordon Ramsay.
Read more...Back to Campus, Bank of America Introduces Morris, The Wise Upperclassman Financial Awareness Campaign to Help ... (PR Newswire via Yahoo! Finance)
Bank of America today introduced a financial awareness campaign designed to educate and empower students to take control of their finances and bank with confidence in this new academic year.
Read more...Ottawa Citizen examines campaign aimed at changing behavior in Uganda to fight HIV/AIDS (News-Medical-Net)
The Ottawa Citizen on Sunday examined a campaign in Uganda aimed at stopping unsafe sexual behavior -- particularly among young women and older men -- that is contributing the spread of HIV in the country.
Read more...Axed IRD ad campaign 'too risky' (Scoop.co.nz)
Papers released to National under the Official Information Act reveal that Inland Revenue drastically scaled back a multi-million dollar pamphlet drop which risked running foul of the draconian Electoral Finance Act.
Read more...Teachers refuse to help Carps (Perth Now)
THE WA teachers union will not help the Carpenter Government get re-elected, declining to give to a union-movement advertising campaign that starts today.
Read more...Issue 106 - 27th July - 31st August (Online Recruitment)
Online HR recruitment advertising SIMPLY gets better!! SimplyHRJobs.co.uk is celebrating a successful, grounding two years and is proving to be a highly cost-effective recruitment channel to its clients.
Read more...US: SPI plans new campaign for Stolichnaya (Just Drinks)
Stolichnaya vodka is to begin a new advertising push in the US, according to Andrey Skurikhin, a minority shareholder in owner SPI Group.
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