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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.09 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $32.71 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.47 (New) $10.54 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $17.33 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $14.95 (New) $17.09 (Used) |
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Online Political Sites Pushing Boundaries of Campaign Law (CQPolitics.com via Yahoo! News)
The 2008 election cycle has seen a dramatic expansion in the use of the Internet to engage people in the political process. But with the rapid growth of online political advocacy have come unforeseen issues about how to police campaign-related activities on the Web, forcing regulators to address questions never anticipated by campaign finance law.
Read more...California stop-smoking campaign saved $86 billion: report (Reuters via Yahoo! News)
California's large-scale tobacco control campaign has saved $86 billion in health care costs in its first 15 years, U.S. researchers said on Monday.
Read more...HIV/AIDS Groups Express Concern About Potential For New Antiretroviral Advertising To 'Scare Off' Patients (Medical News Today)
The Wall Street Journal on Monday examined a new trend for drugmakers marketing HIV/AIDS treatments to release ads that "tak[e] aim at rival HIV drugs, hinting at side effects and other drawbacks.
Read more...Fischer Edit/FX Wins High Marks for Difficulty With Cox Business Ads (Broadcast Newsroom)
MINNEAPOLIS, MN -- (Marketwire) -- 08/26/08 -- Cox Business' recent advertising campaign juxtaposing acrobatic performers with corporate America has given the typically stale telecommunications industry a new, graceful look.
Read more...California stop-smoking campaign saved RM283 billion: Report (The Sun)
CHICAGO (Aug 26, 2008) : California's large-scale tobacco control campaign has saved US$86 billion (RM283 billion) in health care costs in its first 15 years, US researchers said on Monday.
Read more...Calif. Anti-Smoking Campaign Saved $86B (ABC News)
The state enjoys a 50-fold return on its investment thanks to improved health.
Read more...Fischer Edit/FX Wins High Marks for Difficulty With Cox Business Ads (Marketwire via Yahoo! Finance)
Cox Business' recent advertising campaign juxtaposing acrobatic performers with corporate America has given the typically stale telecommunications industry a new, graceful look. The road to achieve this performance required more than just a few gymnasts in suits and ties.
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