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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.20 (New) $19.89 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $11.13 (New) $10.72 (Used) |
Flash |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Al Gore's "We" Advertising Needs a Makeover - BusinessWeek
I promise that this is a total coincidence. But for the second time in two days, I find myself going after the work of The Martin Agency in Richmond. It’s normally a fine agency, drawing much praise in this space. Indeed, yesterday, I was very ...
Read more...Golden Gate unveils ‘Commune’ logo; to invest Rs 40-50 mn in brand ... - Indian Television
BANGALORE: Bangalore-based Golden Gate Properties, which unveiled the logo for its ‘The Commune’ brand of properties today, is planning to invest Rs 40 to 50 million in media campaign initiatives to promote the brand. ‘The Commune’ comprises ...
Read more...Mobiles are focus of HIV and AIDS campaign - bbc
How can you encourage men to use condoms? As part of an evolving campaign in four states in southern India, the BBC World Service Trust has just launched its latest stage. Across a range of advertising platforms (online, audio and TV) the central ...
Read more...Olympic handover to mark launch of £4m ad campaign for London 2012 - Guardian Unlimited
Visit London is launching a £4m global ad campaign ahead of the Olympic handover this weekend to promote the capital as a tourist destination in the run-up to the 2012 Games. The campaign, which uses the strapline "See the World, Visit London", aims ...
Read more...Iris threatens 180 Amsterdam's hold on Adidas advertising account - Guardian Unlimited
Creative agency 180 Amsterdam's hold on Adidas's multimillion-pound advertising account has been threatened for the first time in a decade, following the appointment of rival Iris to handle a global chunk of its business. The German sportswear ...
Read more...Arte Burger King Ad Men Really Mad Men? - BusinessWeek
For the second time in two days I am writing about how the interests of ad executives can run divergent to the interests of their work for clients. It’s a good thing to be able to write about. Ad Age Creativity noticed that Crispin Porter+Bogusky ...
Read more...TNS' Holistic Approach Shows Olympic Game Sponsors Go for Gold in ... - Forbes
As the Olympic Games come to a close, TNS Custom and TNS media combined their extensive research surrounding advertising during the Beijing Olympic Games. The research mainly focuses on six top advertisers picked from worldwide and US sponsors of the ...
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