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Truth, Lies and Advertising : The Art of Account Planning |
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Flash |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Can Jerry Seinfeld improve Microsoft's brand equity? - Bloggingstocks.com
According to Moneyweb , software giant Microsoft (NASDAQ: MSFT ) is hooking up with Jerry Seinfeld. No, they're not trying to revive the comedian's sitcom career (although that would be cool). It seems Microsoft is feeling a bit blah about its brand ...
Read more...CORRECTING and REPLACING Covario Pioneers New Algorithm for Improving ... - PR Inside
- JHG Townsend for Covario, Inc. Natasha Grach/Liya Sharif ngrach@jhg.com/lsharif@jhg.com +1-858-457-4888 In headline and first paragraph, first sentence of the release, the word "metric" should read "algorithm". Also, in the first paragraph, first ...
Read more...Limited Brands, Inc. Q2 2008 Earnings Call Transcript - Seekingalpha.com
Welcome everyone to the Limited Brands second quarter 2008 earnings conference call. (Operator Instructions) I would now like to turn the conference over to Amy Preston, Vice-President of Investor Relations. Welcome to the Limited Brand second ...
Read more...The Social - CNET News
One piece of advice that should've been obvious to participants of last weekend's Rental Car Rally from Long Island City, New York, to Montreal, Quebec: use GPS. Or so I figured, as one member of a three-person team equipped with a MacBook, an EVDO ...
Read more...August 2008 - Weekly Standard
The Obama campaign tries to link McCain to Jack Abramoff via Ralph Reed: The McCain campaign hits back, invoking Bill Ayers: “Barack Obama’s ad is ridiculous.
Read more...Six Top Colleges Vie To Represent U.S. In Dynamic International ... - CSR Wire
(CSRwire) New York, NY - Seven teams from premier colleges and universities across the country are competing for the chance to represent the U.S. in the international final of L'Oréal Brandstorm, the worldwide marketing competition of global ...
Read more...INDUSTRY NEWS & PEOPLE January 2008 - Business Travel Executive
The Association of Corporate Travel Executives (ACTE) has added two new members to its international team: Ronald Kosmahl, director of global education and research, and Kathleen Brannigan, senior director of global communications. Prior to joining ...
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