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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.09 (New) $19.50 (Used) |
Air Wars: Television Advertising In Election Campaigns 1952-2004 |
| -By: Darrell M. West -Price: $36.95 (New) $32.71 (Used) |
Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
| -By: Peter Shankman -Price: $10.47 (New) $10.54 (Used) |
Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
| -By: Donald Parente -Price: $99.00 (New) $93.50 (Used) |
Advertising Campaign Planning |
| -By: Jim Avery, BRUCE H BENDINGER -Price: $17.95 (New) $17.33 (Used) |
Fundamentals of Media Effects |
| -By: Jennings Bryant, Susan Thompson -Price: $54.77 (New) $39.96 (Used) |
Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
| -By: Kathleen Hall Jamieson -Price: $14.95 (New) $17.09 (Used) |
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Mother wins £35m Diet Coke Euro business (Mad.co.uk)
Coca-Cola has appointed Mother to handle the £35m pan-European brief for Diet Coke. The agency pitched against a number of undisclosed agencies to win the business although it is not clear if UK incumbent Vallance Carruthers Coleman Priest was involved.
Read more...New Clients Embrace DRTV as Sales Soar (AdWeek)
NEW YORK When Coca-Cola first introduced its "My Coke Rewards" program in 2006, the global soft drink marketer used relatively little direct response TV advertising to peddle its products.
Read more...Seinfeld - the new face of Microsoft? (The New Zealand Herald)
NEW YORK - Comedian Jerry Seinfeld will be a key pitchman in a planned $300 million advertising campaign for software giant Microsoft, a person familiar with the plans said on condition on anonymity because the deal has not been formally announced.
Read more...Oasis plans last stand of controversial Cactus Kid (Mad.co.uk)
Coca-Cola Great Britain is unveiling the final television spot in its controversial “Cactus Kid” campaign with a call to viewers to vote on the storyline’s outcome online.
Read more...Stuff we like (Crikey)
From the West Wing to the campaign trail. His brilliant portrayal of the president's loyal lieutenant Toby Ziegler electrified 'The West Wing'.
Read more...Microsoft taps Seinfeld for new ad campaign (Houston Chronicle)
Jerry Seinfeld will be a key pitchman in a planned $300 million fall advertising campaign for Microsoft, a person familiar with the plans confirmed to The Associated Press.
Read more...Latest Advertising Campaigns/Projects: Callie Lipkin, Annaliese Comelab, Barbara Peacock, Chad Blockley, Jerry and ... (PDNonline)
Doug McGoldrick completed a large job for Proactive Inc. Felix Hug photographed the latest campaign posters for client SilkAir/Singapore Airlines in Asia. Creative Direction on the project was by Eyes On Asia.
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