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Truth, Lies and Advertising : The Art of Account Planning |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Packaging The Presidency: A History and Criticism of Presidential Campaign Advertising |
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Mother wins £35m Diet Coke Euro business (Mad.co.uk)
Coca-Cola has appointed Mother to handle the £35m pan-European brief for Diet Coke. The agency pitched against a number of undisclosed agencies to win the business although it is not clear if UK incumbent Vallance Carruthers Coleman Priest was involved.
Read more...Mountain Dew's Fans Go for Blue (Beverage World)
The voters have spoken: Mountain Dew is going blue. PepsiCo announced Monday that Mountain Dew Voltage will become the brand's newest full-time flavor, following a Web campaign that allowed consumers to create and then vote on the brand extension.
Read more...Mountain Dew adding new, blue flavor (Atlanta Journal-Constitution)
The voters have spoken: Mountain Dew is going blue. PepsiCo announced Monday that Mountain Dew Voltage will become the brand's newest full-time flavor, following a Web campaign that allowed consumers to create and then vote on the extension. Voltage, a raspberry-citrus flavored drink with ginseng, beat out SuperNova and Revolution. The three beverages, which hit the market in June, became ...
Read more...Who's greatest? (BBC News)
Usain Bolt or Michael Phelps?
Read more...Cliff Freeman & Partners Continues Momentum With New "Hybrid" Talent and Reorganization (Marketwire via Yahoo! Finance)
Cliff Freeman & Partners, an award-winning full service advertising agency, today announced a structural reorganization, as well as a targeted influx of new talent, both of which have helped the agency expand its customer base with new client wins, such as:
Read more...Q&A: Safeway's Top Marketer on Bringing Organic Food to the Masses (BrandWeek)
In its bid to promote consumption of organic foods, a newly-formed Better Living Brands Alliance has hired James White, a consumer products veteran with management experience at Coke and Nestlé, to lead the effort.
Read more...Coke campaign focuses on what's not in the drink (International Herald Tribune)
In a campaign introduced last month in Britain, Coke divulged a few factoids about the formula, including that it has "no added preservatives or artificial flavors."
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