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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them![]() |
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Air Wars: Television Advertising In Election Campaigns 1952-2004![]() |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability![]() |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans![]() |
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Multichannel Marketing: Metrics and Methods for On and Offline Success![]() |
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The Advertising Olympics Slate - Coke's "Bring Home the World" ads, featuring a cast of American Olympics stars that quaffs from "limited-edition" collectible cans bearing the Coca-Cola ... |
TNS' Holistic Approach Shows Olympic Game Sponsors Go for Gold in ... MarketWatch - Coca-Cola, McDonald's and VISA are all long term sponsors with strong sponsorship recognition. The high unaided ad recall for Coca-Cola, McDonald's and VISA ... |
The Associated Press | Seinfeld to be pitchman for Microsoft The Associated Press - Seinfeld will be a key pitchman in a planned $300 million fall advertising campaign for the software giant, a person familiar with the plans confirmed to ... Microsoft to use Jerry Seinfeld, Bill Gates, and $300 million to ... You Vista Vista'd Over The Best Part! |
Obama: the Pepsi Candidate Slate - In order to build market share against the incumbent Coca-Cola and smaller rivals, Pepsi offered 12 ounces of cola for a nickel—6-ounce bottles were the ... |
![]() Seattle Post Intelligencer | Chinese hurdler's pullout a blow to advertisers The Associated Press - A Coca Cola spokeswoman, Christina Lau, said the company will continue to use Liu in marketing. But she declined to give details of advertising plans or say ... Liu Xiang's Injury Forcing Sponsors To Adjust Ad Campaigns As a Marquee Name Falls, Advertisers Are Likely to Change Their Plans |
![]() findingDulcinea | Coke Taking Fight to Pepsi in Beijing findingDulcinea, New York - But Coca-Cola’s Olympics advertising campaigns in the country are upping its product visibility. Worldwide, Coca-Cola is the No. 1 soft drink. ... |
Coke Pins China Hopes On Blitz in Beijing Wall Street Journal - The Cokes -- served at precisely 37.4 degrees -- are part of a campaign that Coca-Cola Co. hopes will help turn its Olympic sponsorship into marketing gold. ... |