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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them![]() |
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Air Wars: Television Advertising In Election Campaigns 1952-2004![]() |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability![]() |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans![]() |
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Multichannel Marketing: Metrics and Methods for On and Offline Success![]() |
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Special Kelsey Group Presentation: Local 2.0: The Evolution of ... Search Engine Roundtable - Case Study - the Hanley Center Drug Rehab Center. Goal was to reach new potential enrollers beyond local market. Ran national TV campaign using Google TV ... |
Campaigns vie over whether McCain is Bush clone The Associated Press - McCain has begun airing a television ad in crucial states to defend himself against this perception. An announcer asserts, "We're worse off than we were ... |
![]() ZDNet | Echo chamber: Social media strategists are talking to themselves ZDNet - There will be case studies of successes here, key hires there. But not enough to really get us a seat at the table. And that’s the crux of the problem. Ad ... |
The God Vote Washington Post, United States - The case study here was the candidacy of John Kerry in 2004. As I have noted elsewhere, the "communion denial" stories that trailed him from archdiocese to ... |
Fair Use Must Be Considered In DMCA Notices Slashdot - The New York Times reports that researchers from the computer science department at the University of Washington have just released a study that examines ... |
Obesity: a burden society can't afford to shoulder The Age, Australia - A government-funded advertising campaign that warns of the significant health risks of obesity and also aims to make being overweight socially unacceptable, ... |
The Top 10 lead generation mistakes by professional services. By ... AccountingWEB.co.uk, UK - People will accept an offer - white paper, case study, article, book, research, sales call - from an ad. They will rarely, if ever, pick up the phone and go ... |