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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.20 (New) $19.89 (Used) |
Flash |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Safer autos, enforcement cited in U.S. traffic death drop (Memphis Commercial Appeal)
Traffic deaths in the United States declined last year, reaching the lowest level in more than a decade, the government reported Thursday.
Read more...Yahoo! Announces New Privacy Choice for Consumers (Business Wire via Yahoo! Finance)
SUNNYVALE, Calif.----Today Yahoo! Inc. announced that it will offer users greater choice in how they manage their privacy online by enabling them to opt-out of customized advertising on Yahoo.com.
Read more...Ads Gone Bad (Brent Bozell III via Yahoo! News)
It's a topic of conversation that's become all too frequent among parents and non-parents alike: What in the world is going on with these disgusting new ads?
Read more...Women Look For Different Things In Cars (KSAT San Antonio)
Women and men think of safety differently when shopping for cars, experts say.
Read more...What Do Women Want To Drive? (NBC 6 Miami)
Experts try to sort out what types of cars women like to drive and what types of automotive features they prefer.
Read more...Leftover Ad Space? Exchanges Handle the Remnants (The Florence Times-Daily)
Because there are usually lower fees, buying off exchanges tends to be cheaper — though more labor-intensive — than buying through networks.
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