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Truth, Lies and Advertising : The Art of Account Planning |
| -By: Jon Steel -Price: $22.20 (New) $19.89 (Used) |
Flash |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Air Wars: Television Advertising In Election Campaigns 1952-2004 |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Advertising Campaign Strategy: A Guide to Marketing Communication Plans |
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Multichannel Marketing: Metrics and Methods for On and Offline Success |
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Search Advertising Tools (Search Engine Roundtable)
In order to get a leg up on the competition, successful Search Engine Marketers need to be armed with the latest tools of the trade. Join us as we explore a range of popular search engine advertising tools along with some important features you should be aware of. Whether you are looking for a free basic tool that will help you get started or a more advanced paid offering, our panel of experts ...
Read more...Microsoft Looks to Seinfeld for Advertising Edge (WebProNews)
Microsoft has been looking for a new angle for its advertising campaigns, and may have found a good one. The company has reached a $10 million deal with comedian Jerry Seinfeld to appear in its next slew of commercials. read more
Read more...It’s back to basics to dress up the Windows brand (Financial Times)
Microsoft’s forthcoming advertising campaign for Windows is an ad agency’s nightmare. Windows and the Office suite of software applications are both successful commercial products but they generate as much enthusiasm as a bowl of cold porridge, writes Richard Waters
Read more...Microsoft picks Jerry Seinfeld to promote Windows (The Washington Times)
Comedian Jerry Seinfeld will appear in Microsoft Corp.'s next Windows advertising campaign.
Read more...Microsoft Picks Jerry Seinfeld to Spruce up Windows Stale Brand (The Mac Observer)
As part of Microsoft's US$300 million advertising campaign, Jerry Seinfeld will be paid $10 million to help the company sprice up its stale brand, according to the Chicago Tribune on Thursday
Read more...New Book from AdGooroo Founder Shares Secrets of Search Advertising (Centre Daily Times)
Richard Stokes, AdGooroo founder and chief gooroo, reveals successful search marketing tactics known only by a small amount of search advertising's elite in his new book, Mastering Search Advertising - How the Top 3% of Search Advertisers Dominate Google AdWords.
Read more...Iris threatens 180 Amsterdam's hold on Adidas advertising account (Guardian Unlimited)
Creative agency 180 Amsterdam's hold on Adidas's multimillion-pound advertising account has been threatened for the first time in a decade. By Mark Sweney
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