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Truth, Lies and Advertising : The Art of Account Planning |
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Get Out the Vote, Second Edition: How to Increase Voter Turnout |
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Creative Advertising: Ideas and Techniques from the World's Best Campaigns |
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The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales |
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability |
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Can We Do That?! Outrageous PR Stunts That Work--And Why Your Company Needs Them |
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Where the Suckers Moon: The Life and Death of an Advertising Campaign |
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Naming Company Breaks Ground with First-Every Broadcast Advertising Campaign (PRWeb)
Naming Company First-of-its-Kind to Use Broadcast Advertising Campaign (PRWeb May 14, 2008) Read the full story at http://www.prweb.com/releases/2008/05/prweb936744.htm
Read more...Naming Company Breaks Ground with First-Every Broadcast Advertising Campaign (PRWeb via Yahoo! News)
Naming Company First-of-its-Kind to Use Broadcast Advertising Campaign
Read more...Screenvision and Oliver Peoples Eyewear Announce Cinema Advertising Campaign (Centre Daily Times)
In celebration of its 20th Anniversary, Oliver Peoples Eyewear announced that it will launch a cinema advertising campaign in partnership with Screenvision. The 30 second spot, designed to look and feel like a movie trailer, features legendary film producer Robert Evans and is titled "Mind Games". Screenvision, a leader in cinema advertising will be the exclusive in-cinema home for Oliver ...
Read more...NFIB Launches Advertising Campaign With Focus On Cost Of Health Insurance For Small Businesses (Medical News Today)
The National Federation of Independent Business last week in Washington, D.C., launched a new advertising campaign that focuses on the cost of health insurance for small businesses, CQ HealthBeat reports.The campaign, titled "Solutions Start Here," includes ads on four local radio stations and in local print publications focused on politics, as well as ads scheduled to appear online this week.
Read more...Screenvision and Oliver Peoples Eyewear Announce Cinema Advertising Campaign (Business Wire via Yahoo! Finance)
NEW YORK----In celebration of its 20th Anniversary, Oliver Peoples Eyewear announced that it will launch a cinema advertising campaign in partnership with Screenvision. The 30 second spot, designed to look and feel like a movie trailer, features legendary film producer Robert Evans and is titled "Mind Games".
Read more...BofA extends TV advertising campaign (BizJournals)
Bank of America Corp. will launch the next phase of its Bank of Opportunity ad campaign this week. (BAC)
Read more...Kraft Launches Oreo Ad Blitz in Land of Biscuits (NPR)
Kraft, the maker of Oreos, is unveiling a big advertising campaign in Britain. Stuart Payne runs the Web site Nice Cup of Tea and a Sit Down, where he reviews cookies (or "biscuits" in the Queen's English). He tells Michele Norris the Oreo may have a hard time in Britain.
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